Bhatts’ strategy of making moderate-budget films which are strong on drama and content is ensuring them good returns.
The success of Jannat had put Emraan Hashmi in the big league in
2008. After that the actor has seen a consistent spate of success with
films like Raaz – The Mystery Continues, Once Upon a Time in Mumbaai,
Murder 2 and The Dirty Picture. Jannat 2 only cements his position in
the industry with the film taking an unprecedented opening.
Jannat 2 started on a strong note and performed exceptionally well in
single screens where it was primarily targeted. The first weekend
collection is Rs 24 crores which is a very good figure for this
modest-budgeted film from the Bhatt camp. Bhatts’ strategy of making
moderate-budget films which are strong on drama and content is ensuring
them good returns.